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Chiaro.app – Valuables

The experience of a valuable product is never been so unique


games in the physical world are very fun (hide'n'seek, sports)

also digital games are cool! (videogames)

stories in the physical world are compelling (books)

stories in the digital world are compelling too! (movies, series)

in the physical world it is beautiful to collect valuable items

in the digital world there has been something cool to be collected

Pokémon, MTG collectible cards

for the most of valuable goods there is not a digital luxury experience regarding collection

 luxury products, collector's items


This is Ivert's mission: to supply this lack exploiting digital content, creating a more valuable experience in its whole:

  • pre-purchase – navigating
  • during purchase – acquiring
  • post-purchase – collecting

Needs and Answers

Plenty of brands write blogs, send out marketing emails and use social media to keep their customers in the loop, but not all of these brands make a connection.

We think that for luxury brands the Internet should not represent wider distribution of actual products, but a wider distribution of the content that evokes the higher value of luxury products.

This would be a way to enhance the brand experience and provide the exclusivity that is expected from a luxury retail experience, immersing users in memorable experiences, with the consequential effect of creating a deeper bond between the consumer and the luxury brand.

Luxury brands which have authenticity, provenance and heritage knitted into their DNA and are grounded in social responsibility will have stories that resonate with today’s more considered consumers.

We think that this stories, along with the product’s own identity, should be valorized to create the beautiful background that collector’s items deserve for estimators to enjoy.

The idea is an application that work as a place for your personal collection of valuable items, that is like the album for cards, or like the museum for artworks, with the difference that in this case your collection isn’t passively admired: every item’s value is enhanced by digital content created by the brand or by the item’s owner. The digital content can involve pictures, videos, text, GPS position and so on. Every item in the personal collection is provided with a certificate of authenticity and ownership through a cryptographic system based on the blockchain technology, and there is possibility to send the certificates to other users, to make secondary market purchases safer and easier.

What we are creating is a new way of conceiving the digital luxury experience.


Benefits for luxury companies

  • Enabling the company to enhance the customer experience as it's never been done before.
  • Creating a deeper bond with customers.
  • The possibility to monitor and track products from manufacturing to market.
  • Brand and products protection against counterfeit. 

Benefits for end users

The experience of browsing through a catalogue, acquiring and collecting valuable items is enhanced by an innovative way of conceiving luxury.
  • access to the item's history
  • possibility to contribute to the item's history by adding your own memories through digital content
  • sense of exclusivity provided by an unmatched capacity to personalize your personal collection
For every product in the personal collection, the mobile and web blockchain-based app provides:
  • proof of authenticity
  • proof of ownership
  • all the certificates stored in one and only place

The blockchain process behind it

How it works

When a new product is made the manufacturer puts on the blockchain a digital certificate of the product.
Every product transaction will be written on the blockchain and then certified by it.