Plenty of brands write blogs, send out marketing emails and use social media to keep their customers in the loop, but not all of these brands make a connection.
We think that for luxury brands the Internet should not represent wider distribution of actual products, but a wider distribution of the content that evokes the higher value of luxury products.
This would be a way to enhance the brand experience and provide the exclusivity that is expected from a luxury retail experience, immersing users in memorable experiences, with the consequential effect of creating a deeper bond between the consumer and the luxury brand.
Luxury brands which have authenticity, provenance and heritage knitted into their DNA and are grounded in social responsibility will have stories that resonate with today’s more considered consumers.
We think that this stories, along with the product’s own identity, should be valorized to create the beautiful background that collector’s items deserve for estimators to enjoy.
The idea is an application that work as a place for your personal collection of valuable items, that is like the album for cards, or like the museum for artworks, with the difference that in this case your collection isn’t passively admired: every item’s value is enhanced by digital content created by the brand or by the item’s owner. The digital content can involve pictures, videos, text, GPS position and so on. Every item in the personal collection is provided with a certificate of authenticity and ownership through a cryptographic system based on the blockchain technology, and there is possibility to send the certificates to other users, to make secondary market purchases safer and easier.
What we are creating is a new way of conceiving the digital luxury experience.